SHOWNOTES:
Backstory:

• Sometimes you need to focus on one event in order to be the best at it. 
• Don't be afraid to reach out to the big guys.
• Networking is so important. Be social.
• Be a sponge, soak in as much as you can.

Mental Game:

• Learn to control how you think. 
• Your mental game is just as important as physical.
• People think differently, so what works for someone else may not work for you. 

Books:
Psycho Cybernetics
With Winning In Mind
Think Like A Warrior

Physical Game:

• "If I know that I've been applying myself everyday... when they run that horse in, I know I'm ready to do my job." - Cauy Pool
• Know your sport.
  
  • Bareback riding is like a fist fight. It's an offensive play. Bull riding is more defensive. It's about how quickly you can react. 
• Being in the best shape you can helps with your confidence too. 

Who You Surround Yourself With

• Surround yourself with people who you consider to be a champion. 
• Who is going to push you?
• Who is going to keep up with your goals/dreams?
• Natural talent will only take you so far... A winner's mentality will take you all the way to the top.
• You might sometimes find yourself alone in your journey to success.
• Use social media for inspiration.

Connect with a KNZ Sponsored Athlete

FOLLOW US ON INSTAGRAM:
Cauy Pool: @the_cauy_pool | cauypool.com | Facebook
ENDORSED: @endorsedpodcast 
KNZ Design & Marketing: @knzdesignmarketing | Facebook
Kenzie: @kenzieholmberg
Tris Munsick: @tminnocents | Music

SHOWNOTES:
Chance's 2017 Accident and his road to the CFR: Click here to read more.
​

• Getting back on the horse. Don't let your doubts take hold.​
• Your brand is your image. You own it. You have to work at growing it.
• Social media is a great platform to get exposure.
• Be careful what you put out there.

Chance's Sponsors:

• CVS Controls
• Alberta Government
• Vantage Physiotherapy
• Hoffman's Horse Products
• Butterfield Performance Horses

You have to sell yourself.
Sometimes you need to approach them.

Sponsorship Packages:

• Credentials
  
• Accomplishments
  
• Social Media Platforms
  
• Followers and Statistics 
  

Be creative with sponsorships. 

• Tourism
• Local Shops

Get experience and exposure with the smaller local sponsors. 
Don't sell yourself short for a patch.
Authentically use your sponsors. 
KEY: Start marketing yourself as a business.
Don't lowball your numbers for a patch. Make sure the deal is worth it. 

Chance's Best Tips:

• Treat yourself like an athlete.
• Take care of your health.
• Horse power is 75% of the game. Get a good horse.
  • If you have a great horse and an average bulldogger, you have a good bulldogger, and if you have a great bulldogger and an average horse, you have an average bulldogger." Lee Graves
• Have a good practice regimine. Keep pushing yourself. 

Lasting Advice:

• Don't waste your opportunities. 
• Don't squander your youth. 
• Keep your goals at the top of your mind.

FOLLOW US ON INSTAGRAM:
Chance Butterfield: @cc_butterfield | Twitter 
ENDORSED: @endorsedpodcast 
KNZ Design & Marketing: @knzdesignmarketing | Facebook
Kenzie: @kenzieholmberg
Tris Munsick: @tminnocents | Music

SHOWNOTES:
Stephanie Quinn & Rodeo Results 

Personal Branding = YOU

• Your brand is ever evolving.
• Your social media is a part of your brand.
• You can control your social media feed and what people get to know about you.

2 Key Players in your Social Media Feed:

1. Authenticity
2. Vulnerability

Share your journey. Share your struggles as much as your wins.

It's all about images. 

• To get people to read, you need compelling images.
• What will make people stop and read?

How to get "the right image".

• SECRET SAUCE: It is a job.
• You have to put in some effort.
• You can do it by yourself.
• Try recording as a video and then still-shoting the images you like.

Brands like to see your efforts on social media. Shows commitment and work ethic.

Let's talk captions.

• Keep your content consumable. Not too long.
• Compelling story.
• #HASHTAG!!!

Sponsorships:

• Keep your feed clean and consistent.
• Post about 3-5 posts each week. 
• Look at formatting after you post and edit. 
• Tag brands in your photos. 

Keep up to date with current trends. Try new things on occasion.

Getting followers takes time.

• Be uniquely you.

Use Instagram Stories!

• It's a fun way to connect with your audience.
• Share advice.
• Share experiences. 

DOs

• not be afraid to talk about yourself
• post consistently
• be professional.
• think of it as an extension of your job.
• use stories.
• connect with others on social media. 

DON'Ts

• do sloppy posts
• post anything negative.
• use profanities.

KEY TAKEAWAYS

• Don't separate your digital media from yourself.
• Think about the person behind the account.
• Don't be afraid to ask for what you want.
• Don't be afraid to express yourself.
• Use it to make others feel good about themselves too.
• Post pictures of yourself! I want to see your face. 
• #LoveYourSelfie 

DOWNLOAD RODEO RESULTS:
Apple | Google Play

FOLLOW US ON INSTAGRAM:
Stephanie Quinn: @shessoquinn
Rodeo Results: @rodeo_results
ENDORSED: @endorsedpodcast 
KNZ Design & Marketing: @knzdesignmarketing | Facebook
Kenzie: @kenzieholmberg
Tris Munsick: @tminnocents | Music

SHOWNOTES:
Bareback rider, Braxten Nielsen broke his back in August of 2017 at a PRCA rodeo. Braxten was paralyzed from the waist down and was told he had a 5% chance of walking again. Now Braxten walks, runs, rides a spur board, and has used his platform for public speaking and  promoting his mission statement of we are "Born to Succeed". 

VGPA: Vision | Goals | Plans | Accountability

• When your circumstances change, it is okay to set your goals aside. 
• Life presents us opportunities, we have to make the decision to take them or not. 
• Goals and opportunities are going to change.
• It's normal to question why, but don't let your mind get stuck there. 
• Focus on the things you CAN control.

"If you want to be happy, be." Leo Tolstoy

You cannot control what happens to you. But you can control how you react to it. 

Braxten believes you are "Born to Succeed".

• Success is an individual deal.
• You can be a World Champion at life. 
• What can I do today to better myself? 
• True success is when you are happy with who you are. 

Braxten's Advice:

1. Don't be afraid to fail. It's an opportunity to learn. 
2. Be tough. Your character is defined by how you react to failures. 
3. Find a good mentor. Visualize your perfect ride. 
4. Mindset is so important. Exercise your mind.
5. Work harder. Give more. Hard work pays off. GRIND. 
6. Don't be prideful. Continue to learn. Give up who you are for what you can become. 
7. Remember who you are and what you stand for. 

​Purchase Book: With Winning in Mind
​
​FOLLOW US ON INSTAGRAM:
Braxten Nielsen: @braxten.nielsen | Website
Cauy Pool: @the_cauy_pool
ENDORSED: @endorsedpodcast 
KNZ Design & Marketing: @knzdesignmarketing | Facebook
Kenzie: @kenzieholmberg
Tris Munsick: @tminnocents | Music

SHOWNOTES:
​Tilden Hooper – Professional Bareback Rider

• 5x NFR Qualifier
• 2018 NFR Standings: 3rd
• 2007 CNFR Bareback Champion
• 2007 Resistol Rookie of the Year
• See More!

Tilden's Sponsors:

• Crown Royal
• Cinch Jeans and Shirts
• American Hat
• Western Hauler
• Top Hand Landscape & Irrigation

Being at the top of your game will only get you so far, being professional and personable will get you much farther. 

Take the opportunity to sign autographs or do meet & greets. Create more rodeo fans. Be approachable. Do what's right. 

Learn from your mistakes. They don't define you. 

Sponsorship Advice:

• Take advantage of media trainings. Learn what to say/not say.
• Make a personable relationship with your sponsors. 
• It's a lot easier to work with people you like. Be personable.
• It's your job to represent their company well.
• Fulfil your obligations and get their early or stay late.
• Be a polite cowboy. Use it to your advantage. 
• Don't take every endorsement opportunity. Stand behind what you endorse.

Be authentic with your sponsorships. Do what's right. 
Focus on your craft. Be professional. 
Be a sponge. If you ask for advice, take it. 
Don't be afraid to ask for help from the guys at the top.

Lasting Advice:

• Do you really LOVE what you do? 
• Take care of yourself. This is your career.
• Be professional. Take it seriously now. Put in the work.
• HAVE FUN! Enjoy the moment, the people & places you get to go.

Tilden's Spotify Playlist: spoti.fi/29saSBZ

FOLLOW US ON INSTAGRAM:
Tilden Hooper: @mrho0per
Cauy Pool: @the_cauy_pool
Dolan Pool: @dolanpoolmusic
ENDORSED: @endorsedpodcast 
KNZ Design & Marketing: @knzdesignmarketing | Facebook
Kenzie: @kenzieholmberg
Tris Munsick: @tminnocents | Music